Greenville native delivers new shirt to Columbia From September 14, 2007
John Temple Ligon - The Columbia Star
Allen Stephenson delivers new shirts, his own brand of shirts. Under the name Southern Tide and under his skipjack fish logo, Stephenson is supplying 26 stores in his native South with what he calls 'the most well-made polo shirts available.'
A few years back, Stephenson, 24, was a biology major at USC taking a business marketing course. The course required a mock- up of a start- up. Southern Tide's skipjack logo was the result. Stephenson left school to jump- start the business full- time. Shown here is two year's work.
After a study trip to Italy, mostly Milan, Stephenson thought he understood how to put out a product and how to go global. To be sure, once he had his product's prototype, he bought four polo shirts: (1) vineyard vines, (2) Polo, (3) Burberry, and (4) Lacoste.
The rest of the article from The Columbia Star
